Creditors will offer low APR's to gain more customers, enticing them to transfer balances. Most of these low APR's last for about 6 or so months before moving to a more typical APR. Transferring money to a low introductory APR can be beneficial if done correctly; however, at PBM we urge our clients not to maintain any balances to begin with. If your existing creditor is aware that you are going to transfer a balance, they may even lower your current APR in the hopes of keeping you as a customer (Boy! Doesn't it feel great to be in control again?) Sometimes a new APR may work out better. You may even be able to transfer balances every six months between different creditors to maintain a lower APR until you pay off your balance.